SaaS Go-To-Market Playbook from Notion Capital with Itxaso del Palacio
Itxaso del Palacio, Partner at Notion Capital, shares tips on how to build a go-to-market engine for scale with examples from the 100s of successful SaaS and Cloud companies Notion Capital has backed over the years including Tradeshift, CurrencyCloud, GoC
[1:57] - About Notion Capital
[4:04] - Notion’s go-to-market support and building the scaling engine
[9:09] - How to build a team for growth
[16:10] - When to bring in marketing; and determining the first hire
[20:13] - US Expansion: when and how you should expand to the US
[28:01] - How do you become a Notion Capital portfolio company
[40:35] - Big trends and areas of growth in Europe
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