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April 7, 2022

SaaS Go-To-Market Playbook from Notion Capital with Itxaso del Palacio

SaaS Go-To-Market Playbook from Notion Capital with Itxaso del Palacio

Itxaso del Palacio, Partner at Notion Capital, shares tips on how to build a go-to-market engine for scale with examples from the 100s of successful SaaS and Cloud companies Notion Capital has backed over the years including Tradeshift, CurrencyCloud, GoC

[1:57] - About Notion Capital

[4:04] - Notion’s go-to-market support and building the scaling engine

[9:09] - How to build a team for growth

[16:10] - When to bring in marketing; and determining the first hire

[20:13] - US Expansion: when and how you should expand to the US 

[28:01] - How do you become a Notion Capital portfolio company

[40:35] - Big trends and areas of growth in Europe


Links

Notion Capital

The Circadian Code


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