Feb. 10, 2021
Kair Käsper and Martin Kõiva, the Co-Founders of Klaus on: The Importance of Community for Building Great Products Customers Actually Want; Brand Building and its Link to Culture; Customer Support and Key Trends
Kair and Martin were leaders in Pipedrive, the most recent unicorn from Estonia. (Kair headed product marketing and Martin was head of customer success). Based in Tallinn, Klaus has raised money from Creandum of Sweden and most recently from Global Foun
- [1:34] - Background of how they came up with the idea.
- [3:48] - What does Klaus do
- [6:30] - What are the trends in the market you are trying to capitalize on and why now?
- [12:53] - What is your advice to founders who are not technical and need to find a technical founder?
- [14:46] - How do hackathons work?
- [15:17] - How did you get your funding?
- [16:47] - What was your growth strategy in the early days?
- [19:31] - What did you focus on in your early days and how did you prioritize product, community building, and brand building?
- [23:06] - How did you recruit in the early days to ensure you built a certain type of culture and balance that with the need to also be diverse?
- [25:35] - How did you set up your initial system of leads and what advice would you give other entrepreneurs.
- [30:20] - What are the trends in customer support and what is the future of Klaus
Links
Company: Klaus
Books:
The Hard Thing About Hard Things by Ben Horowitz
Principals by Ray Dalio
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