Jonathan Cherki, founder and CEO of ContentSquare on: How to Determine Your Average Sale Price; How and When to Seek Funding; How to Prioritise Conflicting Goals of Maximizing Revenue, Profit and Market share

Show notes:

• [1:05] - Childhood and background that contributed to your entrepreneurial drive
• [3:21] - What led you to see an opportunity in digital UX analytics?
• [5:06] - What does Contentsquare do?
• [6:39] - How is Contentsquare different from Hotjar, Google Analytics etc?
• [8:13] - How does consumer behaviour differ between regions based on the data you are seeing?
• [9:48] - What did you do in the early days that laid the foundation for future growth.  And is there anything you would do differently?
• [11:57] - How did you determine your average sale price in your early days?
• [13:33] - What were some of the biggest failures in your early days and what did you learn from it?
• [15:22] - Journey of Contentsquare: What is your philosophy on funding?  How did you decide when to raise money and how much? 
• [20:59] - What advice would you give entrepreneurs looking to raise money?
• [22:13] - How do you determine the priority and sequencing of conflicting goals of maximizing revenue, maximizing profits, maximizing market share, maximizing wallet, share.
• [24:51] - How do you do your annual planning?
• [26:18] - How do you integrate companies successfully?  What did you learn from your two integrations?
• [28:58] - What do we need to do in Europe to have more startups and unicorns come out of Europe?
• [31:10] - When should you go direct to US from your home country?

Links:

Book recommendation: The Hard thing about hard things by Ben Horowitz

Book recommendation: High Growth Handbook by Elad Gil

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