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Jan. 13, 2023

Is It Finally Solar’s Time? Svea Solar’s Hyper Growth Story Proves It Is

Is It Finally Solar’s Time? Svea Solar’s Hyper Growth Story Proves It Is

Erik Martinson, CEO, and co-founder of Svea Solar – one of the fastest-growing cleantech companies in Europe – talks about the economics of solar energy, why the time is ripe for solar and some of the lessons learned building the company.

[2:08] - The economics of solar

[7:39] - Challenges and barriers to solar adoption

[11:11] - Where are the different countries when it comes to adopting solar

[14:50] - Erik’s Journey to starting Svea Solar

[19:06] - advice on doing layoffs

[23:13] - Challenges of scaling - its all about recruiting, developing and retaining talent

[29:48] - Continuous people evaluation

[37:40] - 3 things Erik looks for when he interviews people


Links:

Svea Solar


Books:

How to avoid a climate disaster by Bill Gates