Jan. 13, 2023
Is It Finally Solar’s Time? Svea Solar’s Hyper Growth Story Proves It Is
Erik Martinson, CEO, and co-founder of Svea Solar – one of the fastest-growing cleantech companies in Europe – talks about the economics of solar energy, why the time is ripe for solar and some of the lessons learned building the company.
[2:08] - The economics of solar
[7:39] - Challenges and barriers to solar adoption
[11:11] - Where are the different countries when it comes to adopting solar
[14:50] - Erik’s Journey to starting Svea Solar
[19:06] - advice on doing layoffs
[23:13] - Challenges of scaling - its all about recruiting, developing and retaining talent
[29:48] - Continuous people evaluation
[37:40] - 3 things Erik looks for when he interviews people
Links:
Books:
How to avoid a climate disaster by Bill Gates
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