April 28, 2022
Practical tips for Creating Culture For Mega Growth by Sammy Rubin, Co-founder and CEO of YuLife
Sammy Rubin, co-founder, and CEO of YuLife, the fastest and one of the most exciting insurtech in the UK. Last summer, Yulife raised $70 million in one of the largest Series Bs raised by an insurtech startup in Europe.
Sammy describes Yulife as the wor
- 2:00 - Founding YuLife - the journey
- 10:34 - Finding the right co-founders
- 17:49 - Initial customers
- 19:21 - Proving ROI
- 23:11 - From founder-led sales to systematic marketing and sales
- 27:28 - External branding
- 31:41 - Pivoting from B2C to B2B early on
- 34:33 - Internal culture and branding
Links
7 Habits of Highly Effective People - Steven Covey
