Dan Garrett, Co-founder and CEO of Farewill, on using Technology to Re-imagine the Death Industry
My guest today is Dan Garrett, the CEO, and co-founder of Farewill. Farewill is UK’s largest Will writer, accounting for 1 in every 10 Wills written. How did Dan, someone with a design background end up re-inventing the death industry? And more importa
- [1:40] What about your experience working in the Japanese geriatric residential made you start Farewill?
- [06:15] What is the current experience for consumers who want a Will, probate, or funeral service?
- [14:12] How did you build trust in this industry and get your first few customers?
- [17:46] What impact has Farewill made on customers?
- [22:20] How did Farewill manage to become the number 1 Will provider in UK?
- [26:43] How do you market a product for the death industry?
- [28:45] How has the pandemic changed the perception of death related services?
- [31:15] What do you look for in hiring and building culture at Farewill?
- [36:22] What are you most worried about in terms of risk to your growth?
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Book recommendation: Jonathan Livingston Seagull
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