SaaS Episodes

Why all SaaS companies should implement usage-based pricing and How to run a successful design partner program with your customers to build your early MVP

[2:16] - 20 years and starting a company in Estonia [5:08] - Angel investing and what to look for? [10:01] - First CIO of Estonia [16:59] - Koos - what is it and why is it important [29:04] - Advice …

Nurasyl bootstrapped the company to 7-digit revenues with five employees and then went on to close a $14M seed round, one of the largest in the UK. How did he do it?

With 8 rounds of fundraising under his belt, David Simonarson, founder and CEO of Smitten, shares his secret for doing successful fundraising. He also talks about his previous four failed startups and what he learned from each one of them.

My guest today is Larry Gadea, founder and CEO of Envoy, a workplace platform that helps companies manage hybrid work. Envoy’s products are used in more than 14,000 offices around the world, including companies like Deliveroo, Monzo, Trainline in the …

Can you really sell friendship as a value proposition to businesses? How do you successfully displace incumbent, well established solutions? How do you balance moving to a new category while maintaining your position in the old category? These are the

Do we really need yet another marketing tool given the overcrowded Martech (marketing tech) space? That was the big question on my mind when I sat down to talk to Andrus Purde about his latest startup, Outfunnel. Andrus was head …

My guest today is Dan Garrett, the CEO, and co-founder of Farewill. Farewill is UK’s largest Will writer, accounting for 1 in every 10 Wills written. How did Dan, someone with a design background end up re-inventing the death industry? …

When you are thinking about your go-to-market strategy, when should you go direct and when should you build a partner strategy? My guest today is Malhar Kamdar, the Chief Ecosystem Officer at Celonis who sat down with me to talk …

Kair and Martin were leaders in Pipedrive, the most recent unicorn from Estonia. (Kair headed product marketing and Martin was head of customer success). Based in Tallinn, Klaus has raised money from Creandum of Sweden and most recently from Global …

Tim Kraska is an MIT professor who is now the CEO of Einblick, a next-generation data analytics company based on research he and a team developed at MIT and Brown University. I sat down with Tim to learn more about …

My guest today is Ola Sars, Founder of Soundtrack Your Brand, the world's fastest-growing music-platform for B2B, which he co-founded together with Spotify back in 2014. Ola is an expert in music-tech, having founded several music-tech businesses includi

I was so inspired by my guest today, Cristina Fonseca. Cristina was one of the founders of Talkdesk, a cloud-based help desk software that became Portugal's third "unicorn" after raising US$100M in series B funding at a valuation of over …

All startups have to expand beyond their native country at some point. In this episode, I sat down to talk to an expert on this topic. Jeetu grew Hubspot’s operation to 7 countries which contributes to 40% of overall company …

Jan Hugenroth, an ex-Mckinsey consultant turned entrepreneur, is building a no-code solution that allows organizations to automate the remaining manual processes that exists today outside of project management and ERP tools. They have attracted seed inve