Andy Young, Serial Entrepreneur; UK Country Lead for Stripe; VP of Growth at Entrepreneur First on Growth Marketing for Startups

My guest today is Andy Young. Andy is a man of many talents or as he says “startups Swiss army knife”. Andy launched the UK and Ireland operations for Stripe and grew it from a handful of customers to major brands across the region. After that Andy se

Show Notes

[1:10] Andy’s background and how he came to be known as ‘the growth guy’.
[3:20] What does ‘growth’ actually mean these days? What is expected of a person when hired as VP of growth?
[6:17] How should a growth team be structured in a startup for it to be set up for success?
[9:56] Typically, what are a growth team’s responsibilities? What KPIs would one use to measure this team’s success?
[13:54] When is the right time to hire someone that’s going to coordinate or lead this growth function? What should one look for when hiring such a person?
[21:38] Are there differences in how startups in Europe think about growth versus startups in other parts of the world?
[24:10] Is ‘growth’ a temporary function meant to fix something and leave? Or does it have the potential to build a sustainable growth loop?
[28:18] What is Facebook’s philosophy on growth and how did they structure the growth function within the organisation?
[31:55] Can someone be trained for growth marketing? What are your insights on recruiting a ‘growth person’?
[35:21] - Advice on building a growth team and additional resources.

Resources on growth marketing

Reforge

Traction

Growth hacker marketing